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Allan Hennings, CEO of DatingGold.com Speaking About The Adult Industry

Allan Hennings, the CEO of DatingGold.com talked about his take on the industry. He talked about looking into alternative billing solutions. His opinion on tube sites are that they have similar content. He emphasized that there are still niche opportunities and opportunities with quality and he thinks that pay sites will never be able to compete with tube sites. He thinks that people will still pay for high quality services and high quality niche content. He is most passionate about the affiliate program model. He has built up his site 50% with affiliates and has over 20k on datinggold.com. Some affiliate programs he mentioned are NATS and MPA that are fairly basic. He emphasized that it took a few years to get trust in the affiliates. He spent alot of money with google and right now they spend around 50% in paid advertising. They are a six figure google adwords advertiser. fee or feed.com was mentioned as good for traffic. They invested in developing a cam solution, invested millions in the product and now cams are 25% of his companies revenue. White labeling can work for your business as a possible solution. It involves minimal investment to test what is and is not working. Social media for his company means adding social features to his product and secondly making sure that they are everywhere they can be. Facebook is used by offering a VIP area for some of their customers.

Now they post things on their twitter rather than using email marketing strategies. One particular solo girl site told Allan that 40% of her traffic was from social media sources.

Mobile is huge and is only getting bigger and bigger. He does not see this segment shrinking. One thing that he saw recently that Apple did is approve the first iPhone app that has nudity. This is a sign that the door has opened. Parental controls are getting more and more sophisticated on the iPhone for a reason.

Traffic buys need to be carefully monitored.

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