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Adult Ecommerce SEO Tips

February 5th, 2010

We have recieved a ton of inquiries lately from adult toy and video Ecommerce sites, so we thought it might be helpful to give some tips on how you can improve your adult Ecommerce website.

Platform Selection
Ecommerce platforms are typically limiting in terms of SEO and you can’t assume that your chosen package has all the features we would look for in an SEO friendly platform. The most common platforms that we have seen are OSCommerce, Volusion, Microsoft Commerce Server, Web.com, Magento and a slew of  smaller, less used carts and ecommerce platoforms.  Each has plusses and minuses and rather than compare the platforms side by side, we are going to review the features that we think are essential for success in the search engines with your adult toy or adult video ecommerce site.

Editable Fields
In an ideal world, we would be able to edit every piece of code on every page of an ecommerce site to match what is ideal for the search engines, but with most dynamic ecommerce sites, this is not the case. There are a number of editable fields that we think are essential.

  • The title tag. Widely thought to hold more credit than any other onsite SEO factor, your title tag needs to be editable to have success on an adult Ecommerce site. The tag can typically be defined at the product pages by a naming convention and we have found success with “Product Name | Site Name”. The more words you put here the more you dillute the weight placed on the other words so it is really a case of less is more with this one, though the character limit of the tag is 60-80 characters.
  • The meta description tag. This is the tag that displays in the search engine result pages just below the link to your site. This can help to really increase click-thru rates if written with enticing ad copy. For adult ecommerce product pages, a naming convention can be defined for this and we have found success using a snippet of the product description. Character limits for this tag are 150.
  • The H1 tag. Your target keyword for the page should be mentioned at least once in this tag for optimal SEO benefit. This tells the search engines what this page is about. With Ecommerce sites, we have found success making the category name / product name the target keyword for that page and making that page reflect that automatically in the H1 tag.
  • Link sculpting with categories. You have lots of different categories in most Ecommerce website and it is only realistic for you to gain high rank for a portio of these categories. Using keyword research tools, we identify the top categories for your site and then utilize nofollow tags to sculpt the passing of pagerank from page to page.

The best solution is to send us an email at hello at adultseoblog and we will get back to you with some customized recommendations for your site.

Tracking Outbound Links Using Google Analytics

November 29th, 2009

Like many webmasters, you probably use Google Analytics to track your website visitors, where they came from and what actions they perform on your site. Many adult webmasters are also heavily reliant on outside affiliate programs for revenue and drive traffic to other sites. What many Google Analytics users don’t know is that you can use the same software to track outbound links and match that data up with your affiliate program reported stats. It is rare that these stats will match up exactly because of the way that Google Analytics tracks your data (using a javascript snippet which is not 100% accurate), but you can get decent relative metrics on which links are more popular than others and how moving links and ads around the page can change your click thru rates.

Here are the steps to setup and track outbound links on your site:

Google doesn’t have it’s code on the outbound site, so you need to assign a snippet of javascript to the outbound link itself that assigns the link a page on your site. Then this link will show up in pageviews as the page that you defined it as. The code is pretty easy:

Suppose your oubound link is www.xxxisthebest.com/gallery69/ and you want it to show up under pageviews as outbound/xxxisthebest.com/gallery69

You would place the following code on that link:

<a href=”http://www.xxxisthebest.com/gallery69/” onClick=”javascript: pageTracker._trackPageview(‘/outbound/xxxisthebest.com/gallery69′);”>

If you had another page called www.xxxisthebest.com/gallery70/ and you wanted it to show up as /outbound/xxxisthebest.com/gallery70

you would place the following code on that link:

<a href=”http://www.xxxisthebest.com/gallery70/” onClick=”javascript: pageTracker._trackPageview(‘/outbound/xxxisthebest.com/gallery70′);”>

and so on. Google Analytics takes 24-48 hours to collect quality marketing data, so just place the code, wait a day and check in your top content report. You should see the pageviews showing up with the name for the link that you defined. You don’t have to name it /outbound/xxxisthebest.com/gallery69, we just picked that name because it is the easiest for a large number of links. You could name it /outboundlinks/xxxisthebest.com/gallery69 or literally anything you want. It is best to make a logical directory structure though, so you can easily sift through a large number of outbound links in your top content report. Here we could just search for the text outbound on the top content report and we would see all outbound links that we are tracking. If we searched for the text xxxisthebest.com on the top content report we would see all the outbound links going to xxxisthebest.com.

Any more questions? Give us a shout and we would be happy to help here: http://www.adultseoblog.com/contact.html

Building Adult Sites With WordPress

August 26th, 2009

Should you build your site with wordpress is the big question that many first time or even experienced adult webmasters are asking about their new projects. There are several considerations, administration, seo and cost.In this post we will be comparing WordPress to the other popular alternative, Joomla.

Administration
Starting with administration, wordpress is hands down the easiest content management system available. You cannot find a simpler more user friendly interface to continually update and modify your webpages. This will generally make it easier for you to login, manipulate your content and add / remove sections as needed.  Joomla has a slightly more complex and less user friendly interafce that can sometimes be harder for non-technical users to get their heads around. There is a WYSIWYG (what you see is what you get) editor that allows you to type in the all important text based content that helps to rank your site. You can add links, photos, video to your template using a Microsoft Word style text editor. Joomla also includes a WYSIWYG editor with more ability to manipulate individual settings when uploading images for example. WordPress is more of a plug and play solution while more advanced technical users sometimes enjoy the multiple settings offered by most Joomla actions. The plugin community has been around for Joomla longer than WordPress so is a bit more robust, with more options and out of the box functionality acessible directly through the Joomla drop down menus.   That said, WordPress offeres more than the average adult webmaster will need and for most users it represents an ideal solution for a CMS.

SEO
For SEO, wordpress is very easy to customize. We recommend installing the “All in one SEO Pack , which is the best SEO one that we have worked with. Some SEO friendly features that we really like about wordpress include:

  • The ability to completely control URL strings. This is an important way for you to tell the search engines information about your pages.
  • The ability to completely control title tags and meta tags and overwrite naming conventions you have set on select individual pages.
  • The ability to have non-duplicate tags when installing out of the box.
  • The ability to control sitewide naming conventions with variables, so that every page title can read keyword | sitename for example.

Cost
The third consideration is cost. When you factor in the cost of a web designer performing continual updates and installing specialized scripts to write SEO naming conventions it is usually easier to build your site on a CMS like WordPress. Designers will charge more for the initial build of the site, but you are paying up front for the ability to make changes in the future that can save you a ton down the road. Specialized wordpress web designers will usually have templates that they work with that can simplify and reduce cost in the development process.

Contact Us for recommendations on adult WordPress web designers that we have worked with.

Adult SEO for 18+ Warning Pages

July 7th, 2009

A hugely popular problem (enough of one that we will write a full article about it in the Adult SEO Guide at some point), is getting your keyword density and frequency into your 18+ warning pages.

Keep in mind that SEO principles stand true even on these basic warning pages and that you still have the opportunity to display optimal keyword density and frequency to google and the other engines. For a discussion of different SEO ranking factors and to help you determine what does and doesn’t matter, see this guide: http://www.seomoz.org/article/search-ranking-factors. It basically goes through all of the different metrics that google and other engines use to rank web pages and categorizes these different parts of the page into a tier of importance. Again and again you will see the title tag showing as the most important SEO element, though we still come across sites (and work with companies) who have nonsensical title tags that have no significance to the keywords the site is trying to rank for. Accordingly, you can easily overdo this and have a title tag that just looks spammy and overdone to google with too many keywords. A good guideline is less is more. The more keywords you put into your tags, the more it dilutes the rank of the other tags on your page.

So how do you optimize your landing page to rank for your target terms? Well, call us on 1-866-253-9699.; Just kidding, though that wouldn’t hurt and would save you alot of trouble and time. For those of you that want to do it yourself, you can still use target keywords and tags that google recognizes on these warning pages. The same principles apply. You can display the legal text in an iframe to keep it offsite, or you can display it as an image. The words around this policy can be keyword rich, and you can certainly link build to this page the same way that you would with any other page on your site. One technique used by us and alot of adult SEO professionals is to create lots of additional content in front of this warning page. Not content that can get you in trouble, just enough text that google sees your content and can rank it appropriately. You don’t see thumbnail galleries for example getting penalized for allowing hotlinks without a warning page, even from top tier sites.

Hope those tips help and feel free to contact us for a free review of your particular landing page situation if it is a tricky one.

Allan Hennings, CEO of DatingGold.com Speaking About The Adult Industry

July 1st, 2009

Allan Hennings, the CEO of DatingGold.com talked about his take on the industry. He talked about looking into alternative billing solutions. His opinion on tube sites are that they have similar content. He emphasized that there are still niche opportunities and opportunities with quality and he thinks that pay sites will never be able to compete with tube sites. He thinks that people will still pay for high quality services and high quality niche content. He is most passionate about the affiliate program model. He has built up his site 50% with affiliates and has over 20k on datinggold.com. Some affiliate programs he mentioned are NATS and MPA that are fairly basic. He emphasized that it took a few years to get trust in the affiliates. He spent alot of money with google and right now they spend around 50% in paid advertising. They are a six figure google adwords advertiser. fee or feed.com was mentioned as good for traffic. They invested in developing a cam solution, invested millions in the product and now cams are 25% of his companies revenue. White labeling can work for your business as a possible solution. It involves minimal investment to test what is and is not working. Social media for his company means adding social features to his product and secondly making sure that they are everywhere they can be. Facebook is used by offering a VIP area for some of their customers.

Now they post things on their twitter rather than using email marketing strategies. One particular solo girl site told Allan that 40% of her traffic was from social media sources.

Mobile is huge and is only getting bigger and bigger. He does not see this segment shrinking. One thing that he saw recently that Apple did is approve the first iPhone app that has nudity. This is a sign that the door has opened. Parental controls are getting more and more sophisticated on the iPhone for a reason.

Traffic buys need to be carefully monitored.

State of The Adult Industry

June 29th, 2009

Overview

This a summary from a Cybernet Expo 2009 panel, where a number of prominent adult business owners discussed where the industry is now and where it is going.

CC processing numbers are up and in general, the adult industry is working harder to make a profit. Even in the adult industry shows, some panelists are seeing a change in the seriousness in the shows. The adult webmaster and industry shows used to be about partying and casinos at the shows. That element is still there, but there is also a strong emphasis on serious business. The processing agents are saying that the people that are really making money are guys that are harnessing the free opportunities such as tube sites. Webcamclub and cams are two companies mentioned that are creating other ways to monetize concept / solo girl sites. The virtual girl concepts are working well. Cross selling and upselling is a way to make money on webmaster programs, but it has the potential to hurt and build distrust in a program.

Kevin from MediumPimpin.com said that the main current concerns are tube sites and the plethora of free content available online. Kevin just started a tube site and has started advertising on tube sites. People are coming online from facebook, myspace, youtube and twitter. These tools are bringing people into the internet and the same model will bring people into porn. He is doing solo model tubes and getting people hooked on specific girls. Then as you drill down into the tube, you can find a pay model. The tubes are not going away. On cross selling, Dcash does tons of cross sells, with 1500-2000 sites and you are aggressively cross sold into the other sites.

Doug Spink from baneki.com is mainly offshore and he is seeing people doing very well with unique advanced techniques and new business models in other countries. He does not see this innovation happening in the mainstream US adult industry. The participants that are allready past that and are creating new models will be dominating over the traditional old adult model. Doug mentioned that file sharing will never be shut down and that we have chosen to have an open internet. Basically he explained that the market is fragmented and diverse, so the A to B connection (person with porn to person that wants porn) is not consolidated. An example is a production company based in Portugal that pays amateurs to post videos on their site, they sell the videos for $15 a video and they are selling for $150k a month. Aggregation model is profitable, because they are trusted for their billing and their distribution platform. It is a very hands off process. The videos are shared everywhere. There is no DRM on the videos and that is a large part of why they are so profitable.

Diane Duke from FreeSpeechCoalition.com was mentioning that many webmasters revenues are down, but she also noted that alot of innovation has not happened in a while, so this is sort of a wake up call on expenses and a call to innovation.

Dave Cummings, the San Diego producer and performer sees the strip club industry really affected. Online porn and film he sees really hurt by tubes. Cams and dating seem to be the two online models are doing ok.

VideoSecrets are doing free live chat opportunities for example that solo girls can plug into their sites.

Eric Bernstein from embalaw.com mentioned imega.org which is an organization that represents sites. In CA they are desperate for money and next year it is likely that the federal government will start taxing the adult industry.

The big question seems to be how will the adult industry capitalize on these free access models and work within them.

Buying Adult Traffic On A Budget

June 29th, 2009

Overview

This is a summary from  Cybernet  Expo 2009. This  panel went through different methods of buying traffic for the adult industry.

Panelist Opinions

Charles Hentrich from Wildlinecorp.com emphasized that ad copy is everything. Suprisingly, he recommended initially with subscription sites to leverage affilate programs and do rev share programs CPA. Then take that data and apply it to other channels. By other channels we can assume he was speaking mostly about search engine marketing which they do. He emphasized that good creatives can still make CPM deals profitable.

Chi Lee from MadisonAvenue.com used to run BlackLabelAds.com. He recommended getting into as many CPA programs as possible.

Kourosh Ghaemi from Local Billing (He worked for virtuagirl.com and ran their affiliate program) recommended advertising inside of another sites members areas. He said that conversion rates are very high in this area if it is non-competing. Kourosh recommended advertising on review sites.

Joshua D. Barsch from StraightForwardMedia.com is a search engine marketing firm. He advocated endorsements such as blogs, partnership deals etc. which can convert as well as or better than search traffic. He noted that advertising in Google Adwords for teen porn is particularly difficult. Teen sites need to look to other keywords. He recommended cloning the site and changing everything to “woman” instead of girl.

Jax Smith from SugarCash.com walked through how much to spend on branding vs. trackable traffic. He said for his company they do 10% branding / untrackable and the other 90% is through trackable methods.

AK from DatingGold.com said that their system allows tracking pixels to be placed on their landing page so that affiliates can also use their own tracking system to ensure that stats are accurate.

prosper202 is an example of a free tracking program that was mentioned.

Our Opinion

adultseoblog has found that the Google Adwords platform is a good test bed for meta descriptions tags. By setting up multiple ads for the same keyword set, and then plugging in the ads with the highest CTR’s into your meta description tags, you can dramatically increase click thrus on your non-paid search engine result pages. the meta description tag is typically pulled by Google and other search engines to appear on the search engine result pages below the hyperlinked title tag. This is a free ad for your site that will appear in the organic search engine result pages.

Understanding Fetish and Niche Content

June 28th, 2009

This is a summary from  a Cybernet  Expo 2009 seminar.

The speakers for this panel included Monica from hotmovies.com, James Medina from NicheShops.com, Mollena Williams from Mollena.com, Randy Caldwell / housekeeper from Tran-Glam.com, Chris Marcus / Barefootsies from celebrityfeetfanatic.com and Rob Keleszar from ModisonAvenue.com and MrSkin.com.

Generally the feedback in the Fetish and Niche Market is that it definitely helps to truly be into the particular fetish that you are marketing to be able to target your content appropriately. However, the genral concensus was that you should actively solicit feedback from your customers. With female oriented content for example, it helps to know that there are women behind the site.

Most of the panel members were personally into particular fetishes before they started their sites.

For Kink and Fetish things, it is generally good to be aware of where in the spectrum your content lies or how serious a particular visitor is about their fetish. Typically very specific niches have very loyal audiences that communicate back to the other people in that fetish. Fetish events are always good for this and there are very specific ones available.

ChameleonSubmitter was mentioned as a tool to submit photos for a TGP.

SEO for fetish and niche sites is a topic area that really involves learning and understanding the terminology used since SEO is generally keyword driven. As emphasized by the panelist, it is important when selecting keywords to speak to an expert in the niche. Keyword research tools that are adult/fetish term friendly can help to discern what targets are getting traffic and how the competition looks for each. Getting your first good “seed” terms is an important part of this process, as is monitoring web analytics data.

Producing and Directing Adult Videos

June 27th, 2009

Overview
Dave Cumming (dave@davecummings.com) produces, directs and stars in adult videos. He also owns over 14,000 domain names, including approximately 9,000 adult names. He gave some information on how to produce adult videos. This is a summary from his seminar at Cybernet Expo 2009.

He started off by talking about fluffers. He said that in todays industry, it is rare to see a fluffer and it is usually the guys responsibility.

Dave discussed the concept of whackability…this is different for everybody. For a female or a couple it might be real emotions that need touching / feeling / caressing. For a guy it might just be straight sex. The adult industry has many different nivhes, and you should make sure you are supporting something that the buying public wants.

He mentioned the tube sites are a huge factor in movies not being valuable after production. He said that in reality that until the industry can get ahold of the privacy issue, the production profits are not as impressive as you might think.

As a producer, you need to build a relationship with a distributor as well as a fufillment company to ship. They will be familiar with the zip code specific lawas surrounding where they can and cant ship to.

He mentioned that the key word to define male talent is functionality…

By scheduling at 1:30 in the afternoon, you can avoid paying catering.

A videographer will typically charge around $200 a scene. For a whole day he said to plan on $600-800. He mentioned around $150 per scene for a stills photographer or $300-400 a shoot. For talent, he quoted around $200 for a guy and around $800 for a girl per scene.

Put the girls name on the bathroom door and that is 100% her own bathroom. Have a clean bathroom for her to wear.

CED cable entertainment can help to get your videos distributed online. This will cost you a little bit more for editing, because you will need to keep it compliant with what cable does and does not allow. He mentioned that a good cable movie will sell for 10-15k.

He also mentioned hiring a consultant that would charge $200-300/hr is a way to get all of the info about this.
He suggested doing a video interview for the 2257 law. Questions he mentioned filming in a conversational setting included:

  • How old are you, asking more than once
  • Is this your ID?
  • Are you under the influence of anything?
  • Is this your health test? (Make sure that she has reviewed a copy of the partners health test and it is wise to keep a copy of this. )
  • Are you in agreement that we will be doing these things today and that in exchange you will be paid $xxx.

Highlight the model release. She needs to sign before she starts the shoot.

The biggest reason that Dave gets police at shoots is because of parking trouble.

If there is a boyfriend on set, its important that she does not hold back her enthusiasm because of her guy on shoot.

If the girl needs cash, make out a check to cash, have her sign and then cash it.

He emphasized that you should not hit on the girl multiple times or have anyone in the set hit on them.

Make sure that the talent is not taking drugs or drinking and that cell phones are off.

He recommended pina colada mix for cumshot scenes. Centaphil is a lotion that you can use to simluate a cumshot.

He recommended to keep pushing the girl to look like she is having fun.

Slicks are the pages handed out at the AVN expo and typically you will list all of your videos here.

He gave some useful industry related websites:

  • howtomakeadultvideos.com — a 3 day class
  • davecummings.com — speakers site
  • ladirectmodels.com — major talent agency
  • goldstarmodeling.com — major talent agency
  • worldmodeling.com — long-time talent agency
  • freespeechcoalition.com — adult industry trade organization
  • aim-med.org adult health care testing
  • adultfyi.com — news and gossip
  • lukeisback.com –news and gossip
  • gfy.com — information forums
  • justblowme.com — information forums
  • adultdvdtalk.com — message forum with talent / public / insiders posting
  • aebn.com — vod site
  • hotmovies.com — vod site
  • gamelink.com –vod site
  • dbldistributing.com — film making wholesale supplier
  • ynot.com — adult resource site
  • xbiz.com — adult film news
  • avn.com — adult film news

He gave an artist agreement and release example here:

Adult Artist Agreement and Release

Adult Artist Agreement and Release

Opportunities For Women In The Adult Industry

June 27th, 2009

Overview
This gives an overview of some different women working in the adult industry. This is a summary from  a Cybernet  Expo 2009 seminar.

Shay Laren
Shay Laren has a website called ShayLaren.com. She first got into the business when she was living in Maui and she ran into a girl that was another Penthouse Pet. She got some pictures taken and then eventually was the June 2006 Penthouse Pet of the month. Now she has her own solo site with the medium pimpin affiliate program.

Roxxie
Roxxie from Cyber-Dyke.net got into adult as an exotic dancer. She first started working after living in Japan, when she was looking for a good way to make money.  That led her into porn and now she works both in front of and behind the camera. She was working for a site IshotMyself.com and eventualy got more and more into photography.

Ashley Fires
Ashley Fires who has her own website AshleyFires.com got into the adult industry by dancing as an exotic dancer in Vegas. She was first approached by clips4sale.com to be their spokesmodel. After that she got in the business as a spokesmodel and starting attending shows, which led her to work for some of the largest adult companies in the world.

Hone Lynn
Hone Lynn from FubarWebmasters.com has been on Howard Stern and started off in the adult industry by creating her own solo site in 1998. She has now made the transition into the business side of adult. She had to run everything in her solo site, so she had a natural progression into running the business side of things.

 
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