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Buying Adult Traffic On A Budget

Overview

This is a summary from  Cybernet  Expo 2009. This  panel went through different methods of buying traffic for the adult industry.

Panelist Opinions

Charles Hentrich from Wildlinecorp.com emphasized that ad copy is everything. Suprisingly, he recommended initially with subscription sites to leverage affilate programs and do rev share programs CPA. Then take that data and apply it to other channels. By other channels we can assume he was speaking mostly about search engine marketing which they do. He emphasized that good creatives can still make CPM deals profitable.

Chi Lee from MadisonAvenue.com used to run BlackLabelAds.com. He recommended getting into as many CPA programs as possible.

Kourosh Ghaemi from Local Billing (He worked for virtuagirl.com and ran their affiliate program) recommended advertising inside of another sites members areas. He said that conversion rates are very high in this area if it is non-competing. Kourosh recommended advertising on review sites.

Joshua D. Barsch from StraightForwardMedia.com is a search engine marketing firm. He advocated endorsements such as blogs, partnership deals etc. which can convert as well as or better than search traffic. He noted that advertising in Google Adwords for teen porn is particularly difficult. Teen sites need to look to other keywords. He recommended cloning the site and changing everything to “woman” instead of girl.

Jax Smith from SugarCash.com walked through how much to spend on branding vs. trackable traffic. He said for his company they do 10% branding / untrackable and the other 90% is through trackable methods.

AK from DatingGold.com said that their system allows tracking pixels to be placed on their landing page so that affiliates can also use their own tracking system to ensure that stats are accurate.

prosper202 is an example of a free tracking program that was mentioned.

Our Opinion

adultseoblog has found that the Google Adwords platform is a good test bed for meta descriptions tags. By setting up multiple ads for the same keyword set, and then plugging in the ads with the highest CTR’s into your meta description tags, you can dramatically increase click thrus on your non-paid search engine result pages. the meta description tag is typically pulled by Google and other search engines to appear on the search engine result pages below the hyperlinked title tag. This is a free ad for your site that will appear in the organic search engine result pages.

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