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Archive for the ‘Adult SEO’ Category

Building Adult Sites With WordPress

Wednesday, August 26th, 2009

Should you build your site with wordpress is the big question that many first time or even experienced adult webmasters are asking about their new projects. There are several considerations, administration, seo and cost.In this post we will be comparing WordPress to the other popular alternative, Joomla.

Administration
Starting with administration, wordpress is hands down the easiest content management system available. You cannot find a simpler more user friendly interface to continually update and modify your webpages. This will generally make it easier for you to login, manipulate your content and add / remove sections as needed.  Joomla has a slightly more complex and less user friendly interafce that can sometimes be harder for non-technical users to get their heads around. There is a WYSIWYG (what you see is what you get) editor that allows you to type in the all important text based content that helps to rank your site. You can add links, photos, video to your template using a Microsoft Word style text editor. Joomla also includes a WYSIWYG editor with more ability to manipulate individual settings when uploading images for example. WordPress is more of a plug and play solution while more advanced technical users sometimes enjoy the multiple settings offered by most Joomla actions. The plugin community has been around for Joomla longer than WordPress so is a bit more robust, with more options and out of the box functionality acessible directly through the Joomla drop down menus.   That said, WordPress offeres more than the average adult webmaster will need and for most users it represents an ideal solution for a CMS.

SEO
For SEO, wordpress is very easy to customize. We recommend installing the “All in one SEO Pack , which is the best SEO one that we have worked with. Some SEO friendly features that we really like about wordpress include:

  • The ability to completely control URL strings. This is an important way for you to tell the search engines information about your pages.
  • The ability to completely control title tags and meta tags and overwrite naming conventions you have set on select individual pages.
  • The ability to have non-duplicate tags when installing out of the box.
  • The ability to control sitewide naming conventions with variables, so that every page title can read keyword | sitename for example.

Cost
The third consideration is cost. When you factor in the cost of a web designer performing continual updates and installing specialized scripts to write SEO naming conventions it is usually easier to build your site on a CMS like WordPress. Designers will charge more for the initial build of the site, but you are paying up front for the ability to make changes in the future that can save you a ton down the road. Specialized wordpress web designers will usually have templates that they work with that can simplify and reduce cost in the development process.

Contact Us for recommendations on adult WordPress web designers that we have worked with.

Adult SEO for 18+ Warning Pages

Tuesday, July 7th, 2009

A hugely popular problem (enough of one that we will write a full article about it in the Adult SEO Guide at some point), is getting your keyword density and frequency into your 18+ warning pages.

Keep in mind that SEO principles stand true even on these basic warning pages and that you still have the opportunity to display optimal keyword density and frequency to google and the other engines. For a discussion of different SEO ranking factors and to help you determine what does and doesn’t matter, see this guide: http://www.seomoz.org/article/search-ranking-factors. It basically goes through all of the different metrics that google and other engines use to rank web pages and categorizes these different parts of the page into a tier of importance. Again and again you will see the title tag showing as the most important SEO element, though we still come across sites (and work with companies) who have nonsensical title tags that have no significance to the keywords the site is trying to rank for. Accordingly, you can easily overdo this and have a title tag that just looks spammy and overdone to google with too many keywords. A good guideline is less is more. The more keywords you put into your tags, the more it dilutes the rank of the other tags on your page.

So how do you optimize your landing page to rank for your target terms? Well, call us on 1-866-253-9699.; Just kidding, though that wouldn’t hurt and would save you alot of trouble and time. For those of you that want to do it yourself, you can still use target keywords and tags that google recognizes on these warning pages. The same principles apply. You can display the legal text in an iframe to keep it offsite, or you can display it as an image. The words around this policy can be keyword rich, and you can certainly link build to this page the same way that you would with any other page on your site. One technique used by us and alot of adult SEO professionals is to create lots of additional content in front of this warning page. Not content that can get you in trouble, just enough text that google sees your content and can rank it appropriately. You don’t see thumbnail galleries for example getting penalized for allowing hotlinks without a warning page, even from top tier sites.

Hope those tips help and feel free to contact us for a free review of your particular landing page situation if it is a tricky one.

Understanding Fetish and Niche Content

Sunday, June 28th, 2009

This is a summary from  a Cybernet  Expo 2009 seminar.

The speakers for this panel included Monica from hotmovies.com, James Medina from NicheShops.com, Mollena Williams from Mollena.com, Randy Caldwell / housekeeper from Tran-Glam.com, Chris Marcus / Barefootsies from celebrityfeetfanatic.com and Rob Keleszar from ModisonAvenue.com and MrSkin.com.

Generally the feedback in the Fetish and Niche Market is that it definitely helps to truly be into the particular fetish that you are marketing to be able to target your content appropriately. However, the genral concensus was that you should actively solicit feedback from your customers. With female oriented content for example, it helps to know that there are women behind the site.

Most of the panel members were personally into particular fetishes before they started their sites.

For Kink and Fetish things, it is generally good to be aware of where in the spectrum your content lies or how serious a particular visitor is about their fetish. Typically very specific niches have very loyal audiences that communicate back to the other people in that fetish. Fetish events are always good for this and there are very specific ones available.

ChameleonSubmitter was mentioned as a tool to submit photos for a TGP.

SEO for fetish and niche sites is a topic area that really involves learning and understanding the terminology used since SEO is generally keyword driven. As emphasized by the panelist, it is important when selecting keywords to speak to an expert in the niche. Keyword research tools that are adult/fetish term friendly can help to discern what targets are getting traffic and how the competition looks for each. Getting your first good “seed” terms is an important part of this process, as is monitoring web analytics data.

Marketing Personalities with Social Networking Tools

Friday, June 26th, 2009

Overview
This panel in the Cybernet expo was the first in the series and covered how to sell things online in adult using social networking tools.

Social Networking Tools and Techniques that work
Evil Chris from studiohd had some notes that the first tool he used was icq. That was the base tool to first socialize and stay in touch online. He made as many appearances as possible to reinforce his social networking efforts. He says that gradually building up relationships is the way to really leverage these tools. They are ways to generate real business relationships.

Vegas Ken from TheBestPorn.com mentioned the adult whos who and industry sites before using the general non-adult focused tools. He said that the success through social networking is a secondary point to get sales. He said that it is a good way to meet people that you could possibly do business with. He said that it is very hard to monetize, but it is a great tool to get your name out there and generate branding benifit.

Kelly Shibari from hourglass8.com said that webmaster industry resources are noto god sources for customers and she has met many people at the conference using twitter. Sales are built around a trust / relationship type model rather than direct solicitation. This method generates more loyalty.  Hammering sales is not effective because it loses trust. She said that she doesn’t believe in target marketing, because they are all the same people between groups and special interest groups. Twitter for example is not adult / non-adult or industry specific.  Take google searches and type in your questions to twitter. Engage your audience to see what their opinions are. She recommended not targeting people specifically due to keywords. She advocated just being an interesting personality and form conversations.

KevinG from web 3.0 consulting mentioned that we are not selling using social networking sites. People do things and buy things from people tha they like.  In the social networking arena you have the opportunity to let your personlity come out. You have the opportunity to build relationships.  He encouraged using twitter as a tool to create a dialogue and ask questions.  He mentioned Google News alerts. Write down some blog alerts and news alerts to get potential writing areas. One female personality site he works with gets 750 uniques a day and shows a 1/150 conversion rate from twitter traffic. Another one showed a 1/900 conversion rate came from another client.

Jay Kopita from ynot.com talked alot about thinking about who you are selling to. He mentioned that the majority of people on twitter are selling something. For example, Jay recommended getting on the phone as quickly as possible because this is a skill of his.  He said don’t make the only time that you contact people when you are selling / spamming / or trying to get them to look at something. Build up friendships.

Erin Ann Myer from MyHoneySuckle.com talked about doing a customer avatar exercise such as speaking specifically to one client. By pretending to speak to a potential customer and thinking about what daily issues they are facing you may be able to get some good feedback. Twitter is better used for interesting tweets answering the question: “what has my attention right now”.  This is more engaging and has more potential to create a conversation.

Dirty D from HowIGotRich.com talked about special interest groups and how you need to reach lots and lots of people to be sucessful and have some effect. He said that the one on one stuff is good for branding your personality. Some examples of special interest groups would be myspace groups.

An audience member mentioned that specific performers are seeing some great results from myspace marketing and personally marketing to fans.

Adult Webmaster Boards

There are hundreds of adult webmaster boards that are inside the industry. Some examples that were mentioned are:
gofuckyourself.com
xnations.com
justblowme.com
mediumpimpin.com
ynot.com
boardtracker.com can help to see different boards.

Sustainable Organic Traffic Generation

Thursday, June 25th, 2009

Overview
Lisa Weinberger ran a seminar on SEO at the Cybernet Expo 2009. This is a summary from her talk.  Her company is PearlyWrites,  an SEO firm that is focused on copywriting.

The have some focus on adult, though it does not appear to be the primary focus of their company.  Overall, there were some technical gaps in the presentation and some points that could be improved.  I think AdultSEOblog needs to start speaking at these conferences…

Future blog post:  List of the different social bookmarking and social media sites that are adult friendly.

Project Management Tools
There was some talk about different project managment applications used by their team and members of the audience such as Basecamp, Activecollab, Harvest and Google Sites.  Here at AdultSEOblog, we have used basecamp with harvest and have sucessfully navigated some pretty large team based development projects.

Adult Link Building Resources:

  • literotica was mentioned as a good forum for link building.
  • FetLife got mentioned by a person in the audience and seconded as a good resource for BDSM sites.
  • Backpage was mentioned as a place to post ads.
  • Webpronews.com and ynot.com were mentioned as good webmaster directories.

SEO Resources

  • SEOquake was mentioned as an SEO plugin. We use the SEO book plugin seo for firefox and really like it.
  • seosamurai was mentioned as a good SEO blog.

WordPress
Thesis for wordpress allows you to make your own themes if you are using it as blogging / CMS software like AdultSEOblog is.

Twitter
twellow.com is a good twitter directory. Tweetdeck.com is also for a person that uses it for social media marketing  and needs to use multiple twitter account. hootsuite.com is another one and a tweet scheduler is tweetlater.com

 
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