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Archive for the ‘Social Media Marketing’ Category

Allan Hennings, CEO of DatingGold.com Speaking About The Adult Industry

Wednesday, July 1st, 2009

Allan Hennings, the CEO of DatingGold.com talked about his take on the industry. He talked about looking into alternative billing solutions. His opinion on tube sites are that they have similar content. He emphasized that there are still niche opportunities and opportunities with quality and he thinks that pay sites will never be able to compete with tube sites. He thinks that people will still pay for high quality services and high quality niche content. He is most passionate about the affiliate program model. He has built up his site 50% with affiliates and has over 20k on datinggold.com. Some affiliate programs he mentioned are NATS and MPA that are fairly basic. He emphasized that it took a few years to get trust in the affiliates. He spent alot of money with google and right now they spend around 50% in paid advertising. They are a six figure google adwords advertiser. fee or feed.com was mentioned as good for traffic. They invested in developing a cam solution, invested millions in the product and now cams are 25% of his companies revenue. White labeling can work for your business as a possible solution. It involves minimal investment to test what is and is not working. Social media for his company means adding social features to his product and secondly making sure that they are everywhere they can be. Facebook is used by offering a VIP area for some of their customers.

Now they post things on their twitter rather than using email marketing strategies. One particular solo girl site told Allan that 40% of her traffic was from social media sources.

Mobile is huge and is only getting bigger and bigger. He does not see this segment shrinking. One thing that he saw recently that Apple did is approve the first iPhone app that has nudity. This is a sign that the door has opened. Parental controls are getting more and more sophisticated on the iPhone for a reason.

Traffic buys need to be carefully monitored.

Marketing Personalities with Social Networking Tools

Friday, June 26th, 2009

Overview
This panel in the Cybernet expo was the first in the series and covered how to sell things online in adult using social networking tools.

Social Networking Tools and Techniques that work
Evil Chris from studiohd had some notes that the first tool he used was icq. That was the base tool to first socialize and stay in touch online. He made as many appearances as possible to reinforce his social networking efforts. He says that gradually building up relationships is the way to really leverage these tools. They are ways to generate real business relationships.

Vegas Ken from TheBestPorn.com mentioned the adult whos who and industry sites before using the general non-adult focused tools. He said that the success through social networking is a secondary point to get sales. He said that it is a good way to meet people that you could possibly do business with. He said that it is very hard to monetize, but it is a great tool to get your name out there and generate branding benifit.

Kelly Shibari from hourglass8.com said that webmaster industry resources are noto god sources for customers and she has met many people at the conference using twitter. Sales are built around a trust / relationship type model rather than direct solicitation. This method generates more loyalty.  Hammering sales is not effective because it loses trust. She said that she doesn’t believe in target marketing, because they are all the same people between groups and special interest groups. Twitter for example is not adult / non-adult or industry specific.  Take google searches and type in your questions to twitter. Engage your audience to see what their opinions are. She recommended not targeting people specifically due to keywords. She advocated just being an interesting personality and form conversations.

KevinG from web 3.0 consulting mentioned that we are not selling using social networking sites. People do things and buy things from people tha they like.  In the social networking arena you have the opportunity to let your personlity come out. You have the opportunity to build relationships.  He encouraged using twitter as a tool to create a dialogue and ask questions.  He mentioned Google News alerts. Write down some blog alerts and news alerts to get potential writing areas. One female personality site he works with gets 750 uniques a day and shows a 1/150 conversion rate from twitter traffic. Another one showed a 1/900 conversion rate came from another client.

Jay Kopita from ynot.com talked alot about thinking about who you are selling to. He mentioned that the majority of people on twitter are selling something. For example, Jay recommended getting on the phone as quickly as possible because this is a skill of his.  He said don’t make the only time that you contact people when you are selling / spamming / or trying to get them to look at something. Build up friendships.

Erin Ann Myer from MyHoneySuckle.com talked about doing a customer avatar exercise such as speaking specifically to one client. By pretending to speak to a potential customer and thinking about what daily issues they are facing you may be able to get some good feedback. Twitter is better used for interesting tweets answering the question: “what has my attention right now”.  This is more engaging and has more potential to create a conversation.

Dirty D from HowIGotRich.com talked about special interest groups and how you need to reach lots and lots of people to be sucessful and have some effect. He said that the one on one stuff is good for branding your personality. Some examples of special interest groups would be myspace groups.

An audience member mentioned that specific performers are seeing some great results from myspace marketing and personally marketing to fans.

Adult Webmaster Boards

There are hundreds of adult webmaster boards that are inside the industry. Some examples that were mentioned are:
gofuckyourself.com
xnations.com
justblowme.com
mediumpimpin.com
ynot.com
boardtracker.com can help to see different boards.

Sustainable Organic Traffic Generation

Thursday, June 25th, 2009

Overview
Lisa Weinberger ran a seminar on SEO at the Cybernet Expo 2009. This is a summary from her talk.  Her company is PearlyWrites,  an SEO firm that is focused on copywriting.

The have some focus on adult, though it does not appear to be the primary focus of their company.  Overall, there were some technical gaps in the presentation and some points that could be improved.  I think AdultSEOblog needs to start speaking at these conferences…

Future blog post:  List of the different social bookmarking and social media sites that are adult friendly.

Project Management Tools
There was some talk about different project managment applications used by their team and members of the audience such as Basecamp, Activecollab, Harvest and Google Sites.  Here at AdultSEOblog, we have used basecamp with harvest and have sucessfully navigated some pretty large team based development projects.

Adult Link Building Resources:

  • literotica was mentioned as a good forum for link building.
  • FetLife got mentioned by a person in the audience and seconded as a good resource for BDSM sites.
  • Backpage was mentioned as a place to post ads.
  • Webpronews.com and ynot.com were mentioned as good webmaster directories.

SEO Resources

  • SEOquake was mentioned as an SEO plugin. We use the SEO book plugin seo for firefox and really like it.
  • seosamurai was mentioned as a good SEO blog.

WordPress
Thesis for wordpress allows you to make your own themes if you are using it as blogging / CMS software like AdultSEOblog is.

Twitter
twellow.com is a good twitter directory. Tweetdeck.com is also for a person that uses it for social media marketing  and needs to use multiple twitter account. hootsuite.com is another one and a tweet scheduler is tweetlater.com

 
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