Adult E-Commerce Case Study

Adult Ecommerce Site SEO case study

We contracted with a mid-cap adult production, distribution and retail company to build an e-commerce store that would sell their videos and sex toys online. We developed the website using Microsoft Commerce server and integrated with a complex backend accounting and inventory fulfillment system. The store is now receiving up to 40k visitors a month with a relatively modest investment and no PPC.

Tools and Techniques Utilized

• Dynamic naming convention optimization
• Information architecture optimization
• Internal link structure optimization
• Ecommerce business consultation
• Web analytics benchmarking
• Landing page optimization
• Comprehensive keyword research
• Competitor link audit
• IIS server optimization
• Iterative onsite code adjustments
• XML sitemap optimization
• Ecommerce product management
• URL canocalization
• SEO for Flash-based content
• Usability consultation