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Posts Tagged ‘adult mobile marketing’

State of The Adult Industry

Monday, June 29th, 2009

Overview

This a summary from a Cybernet Expo 2009 panel, where a number of prominent adult business owners discussed where the industry is now and where it is going.

CC processing numbers are up and in general, the adult industry is working harder to make a profit. Even in the adult industry shows, some panelists are seeing a change in the seriousness in the shows. The adult webmaster and industry shows used to be about partying and casinos at the shows. That element is still there, but there is also a strong emphasis on serious business. The processing agents are saying that the people that are really making money are guys that are harnessing the free opportunities such as tube sites. Webcamclub and cams are two companies mentioned that are creating other ways to monetize concept / solo girl sites. The virtual girl concepts are working well. Cross selling and upselling is a way to make money on webmaster programs, but it has the potential to hurt and build distrust in a program.

Kevin from MediumPimpin.com said that the main current concerns are tube sites and the plethora of free content available online. Kevin just started a tube site and has started advertising on tube sites. People are coming online from facebook, myspace, youtube and twitter. These tools are bringing people into the internet and the same model will bring people into porn. He is doing solo model tubes and getting people hooked on specific girls. Then as you drill down into the tube, you can find a pay model. The tubes are not going away. On cross selling, Dcash does tons of cross sells, with 1500-2000 sites and you are aggressively cross sold into the other sites.

Doug Spink from baneki.com is mainly offshore and he is seeing people doing very well with unique advanced techniques and new business models in other countries. He does not see this innovation happening in the mainstream US adult industry. The participants that are allready past that and are creating new models will be dominating over the traditional old adult model. Doug mentioned that file sharing will never be shut down and that we have chosen to have an open internet. Basically he explained that the market is fragmented and diverse, so the A to B connection (person with porn to person that wants porn) is not consolidated. An example is a production company based in Portugal that pays amateurs to post videos on their site, they sell the videos for $15 a video and they are selling for $150k a month. Aggregation model is profitable, because they are trusted for their billing and their distribution platform. It is a very hands off process. The videos are shared everywhere. There is no DRM on the videos and that is a large part of why they are so profitable.

Diane Duke from FreeSpeechCoalition.com was mentioning that many webmasters revenues are down, but she also noted that alot of innovation has not happened in a while, so this is sort of a wake up call on expenses and a call to innovation.

Dave Cummings, the San Diego producer and performer sees the strip club industry really affected. Online porn and film he sees really hurt by tubes. Cams and dating seem to be the two online models are doing ok.

VideoSecrets are doing free live chat opportunities for example that solo girls can plug into their sites.

Eric Bernstein from embalaw.com mentioned imega.org which is an organization that represents sites. In CA they are desperate for money and next year it is likely that the federal government will start taxing the adult industry.

The big question seems to be how will the adult industry capitalize on these free access models and work within them.

Opportunities In Adult Internet Development

Thursday, June 25th, 2009

Overview
This is a summary from  a Cybernet  Expo 2009 seminar. The instructor for this first seminar is Quentin Boyer. Quentin has been around for a while in the industry and has an affiliate program TopBucks.com that is getting a ton of traffic.

Adult Mobile Trends
The beginning of his presentation focused on mobile marketing and some stats he showed highlighting the mobile trends he is seeing on his own sites. Clearly the iPhone is showing that it is going to become a major force in the adult industries future. No news there. It raises some interesting points, such as how these users are searching and finding content and will it differ from those of full sized screen customers? We are seeing an increasing amount of traffic coming from Google Image search from mobile customers. Not mentioned, but equally important is the Playstation Mobile platform, Nintendo Wii and other platforms with different formats. How are these users searching and finding content? Our stats are showing that many are coming through image search engines like Google Image search, making it important to optimize for this platform.

Porn Intellectual Property Rights and Laws
The next section of his presentation focused on intellectual property right and laws. Lots of little details, but the main points were definitely don’t steal content and if people steal your content sue them. An ISP spoke up with an important point, that he is legally required to take down content with a legal request and that an effective method to get your content off someone elses site is to contact their ISP.

Buying Traffic
Buying traffic was the next item. He emphasized, and I think this stands for all adult internet marketing methods, A/B test and start in small quantities. The key for success with buying traffic lies in testing and tracking. Try 10k from 1 vendor and 10k from another vendor and measure results carefully. Web analytics interpretation is key with this and it doens’t make sense to buy traffic without investing the time and energy into carefully tracking what is and isn’t working. Or invest in SEO so your traffic sticks long term.

Different Adult Business Models
Different adult business models were discussed, and he covered the point that the adult industry is unique in that your competitors usually have something to offer, be it content, traffic in another niche etc.

Adult Subscription Retention
Subscription model retention was covered. He said that an ideal goal is 8 months. More realistically he said around 4 months or so is reasonable.

Tube Sites
He said good tube sites you should associate with need to have a dmca disclaimer to be legitimate. snizzshare.com for examples works with the producers.

Adult iPhone Apps
iPhone Apps were briefly discussed and some producers have created simple ones like suicidegirls.com. The apps store is pretty strict, so it is unlikely that this will open up fully to adult in the store, but there is still a branding opportunity in apps. Quentin is developing an app currently. There are a couple of interesting adult apps out there, such as a vibrator app, a topless app that was blocked immediately because of download popularity…The traffic is definitely there and if you can get around the censorship you

Viral Marketing
He discussed viral marketing. An example of viralmarketing is jibjab.com, used extensively in the Obama campaign. He stated that an effective viral campaign tracking strategy could be to use a separate domain for your viral efforts so you can easily. The downside to doing this could be that you are not showing brand consistency on the main site. He has used youtube with some success, but it needs to be very clean content without major nudity. DailyMotion.com is a tool that he mentioned. Digg and Mixx are 2 examples of good social network aggregators. VirtuaGirl is an example of a product that was marketed well virally.

Celeb Content
He mentioned celeb content…and that it is very high risk. Don’t piss off people with alot of money and good lawyers was his mantra.

 
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