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Posts Tagged ‘video secrets’

State of The Adult Industry

Monday, June 29th, 2009

Overview

This a summary from a Cybernet Expo 2009 panel, where a number of prominent adult business owners discussed where the industry is now and where it is going.

CC processing numbers are up and in general, the adult industry is working harder to make a profit. Even in the adult industry shows, some panelists are seeing a change in the seriousness in the shows. The adult webmaster and industry shows used to be about partying and casinos at the shows. That element is still there, but there is also a strong emphasis on serious business. The processing agents are saying that the people that are really making money are guys that are harnessing the free opportunities such as tube sites. Webcamclub and cams are two companies mentioned that are creating other ways to monetize concept / solo girl sites. The virtual girl concepts are working well. Cross selling and upselling is a way to make money on webmaster programs, but it has the potential to hurt and build distrust in a program.

Kevin from MediumPimpin.com said that the main current concerns are tube sites and the plethora of free content available online. Kevin just started a tube site and has started advertising on tube sites. People are coming online from facebook, myspace, youtube and twitter. These tools are bringing people into the internet and the same model will bring people into porn. He is doing solo model tubes and getting people hooked on specific girls. Then as you drill down into the tube, you can find a pay model. The tubes are not going away. On cross selling, Dcash does tons of cross sells, with 1500-2000 sites and you are aggressively cross sold into the other sites.

Doug Spink from baneki.com is mainly offshore and he is seeing people doing very well with unique advanced techniques and new business models in other countries. He does not see this innovation happening in the mainstream US adult industry. The participants that are allready past that and are creating new models will be dominating over the traditional old adult model. Doug mentioned that file sharing will never be shut down and that we have chosen to have an open internet. Basically he explained that the market is fragmented and diverse, so the A to B connection (person with porn to person that wants porn) is not consolidated. An example is a production company based in Portugal that pays amateurs to post videos on their site, they sell the videos for $15 a video and they are selling for $150k a month. Aggregation model is profitable, because they are trusted for their billing and their distribution platform. It is a very hands off process. The videos are shared everywhere. There is no DRM on the videos and that is a large part of why they are so profitable.

Diane Duke from FreeSpeechCoalition.com was mentioning that many webmasters revenues are down, but she also noted that alot of innovation has not happened in a while, so this is sort of a wake up call on expenses and a call to innovation.

Dave Cummings, the San Diego producer and performer sees the strip club industry really affected. Online porn and film he sees really hurt by tubes. Cams and dating seem to be the two online models are doing ok.

VideoSecrets are doing free live chat opportunities for example that solo girls can plug into their sites.

Eric Bernstein from embalaw.com mentioned imega.org which is an organization that represents sites. In CA they are desperate for money and next year it is likely that the federal government will start taxing the adult industry.

The big question seems to be how will the adult industry capitalize on these free access models and work within them.

Buying Adult Traffic On A Budget

Monday, June 29th, 2009

Overview

This is a summary from  Cybernet  Expo 2009. This  panel went through different methods of buying traffic for the adult industry.

Panelist Opinions

Charles Hentrich from Wildlinecorp.com emphasized that ad copy is everything. Suprisingly, he recommended initially with subscription sites to leverage affilate programs and do rev share programs CPA. Then take that data and apply it to other channels. By other channels we can assume he was speaking mostly about search engine marketing which they do. He emphasized that good creatives can still make CPM deals profitable.

Chi Lee from MadisonAvenue.com used to run BlackLabelAds.com. He recommended getting into as many CPA programs as possible.

Kourosh Ghaemi from Local Billing (He worked for virtuagirl.com and ran their affiliate program) recommended advertising inside of another sites members areas. He said that conversion rates are very high in this area if it is non-competing. Kourosh recommended advertising on review sites.

Joshua D. Barsch from StraightForwardMedia.com is a search engine marketing firm. He advocated endorsements such as blogs, partnership deals etc. which can convert as well as or better than search traffic. He noted that advertising in Google Adwords for teen porn is particularly difficult. Teen sites need to look to other keywords. He recommended cloning the site and changing everything to “woman” instead of girl.

Jax Smith from SugarCash.com walked through how much to spend on branding vs. trackable traffic. He said for his company they do 10% branding / untrackable and the other 90% is through trackable methods.

AK from DatingGold.com said that their system allows tracking pixels to be placed on their landing page so that affiliates can also use their own tracking system to ensure that stats are accurate.

prosper202 is an example of a free tracking program that was mentioned.

Our Opinion

adultseoblog has found that the Google Adwords platform is a good test bed for meta descriptions tags. By setting up multiple ads for the same keyword set, and then plugging in the ads with the highest CTR’s into your meta description tags, you can dramatically increase click thrus on your non-paid search engine result pages. the meta description tag is typically pulled by Google and other search engines to appear on the search engine result pages below the hyperlinked title tag. This is a free ad for your site that will appear in the organic search engine result pages.

Producing and Directing Adult Videos

Saturday, June 27th, 2009

Overview
Dave Cumming (dave@davecummings.com) produces, directs and stars in adult videos. He also owns over 14,000 domain names, including approximately 9,000 adult names. He gave some information on how to produce adult videos. This is a summary from his seminar at Cybernet Expo 2009.

He started off by talking about fluffers. He said that in todays industry, it is rare to see a fluffer and it is usually the guys responsibility.

Dave discussed the concept of whackability…this is different for everybody. For a female or a couple it might be real emotions that need touching / feeling / caressing. For a guy it might just be straight sex. The adult industry has many different nivhes, and you should make sure you are supporting something that the buying public wants.

He mentioned the tube sites are a huge factor in movies not being valuable after production. He said that in reality that until the industry can get ahold of the privacy issue, the production profits are not as impressive as you might think.

As a producer, you need to build a relationship with a distributor as well as a fufillment company to ship. They will be familiar with the zip code specific lawas surrounding where they can and cant ship to.

He mentioned that the key word to define male talent is functionality…

By scheduling at 1:30 in the afternoon, you can avoid paying catering.

A videographer will typically charge around $200 a scene. For a whole day he said to plan on $600-800. He mentioned around $150 per scene for a stills photographer or $300-400 a shoot. For talent, he quoted around $200 for a guy and around $800 for a girl per scene.

Put the girls name on the bathroom door and that is 100% her own bathroom. Have a clean bathroom for her to wear.

CED cable entertainment can help to get your videos distributed online. This will cost you a little bit more for editing, because you will need to keep it compliant with what cable does and does not allow. He mentioned that a good cable movie will sell for 10-15k.

He also mentioned hiring a consultant that would charge $200-300/hr is a way to get all of the info about this.
He suggested doing a video interview for the 2257 law. Questions he mentioned filming in a conversational setting included:

  • How old are you, asking more than once
  • Is this your ID?
  • Are you under the influence of anything?
  • Is this your health test? (Make sure that she has reviewed a copy of the partners health test and it is wise to keep a copy of this. )
  • Are you in agreement that we will be doing these things today and that in exchange you will be paid $xxx.

Highlight the model release. She needs to sign before she starts the shoot.

The biggest reason that Dave gets police at shoots is because of parking trouble.

If there is a boyfriend on set, its important that she does not hold back her enthusiasm because of her guy on shoot.

If the girl needs cash, make out a check to cash, have her sign and then cash it.

He emphasized that you should not hit on the girl multiple times or have anyone in the set hit on them.

Make sure that the talent is not taking drugs or drinking and that cell phones are off.

He recommended pina colada mix for cumshot scenes. Centaphil is a lotion that you can use to simluate a cumshot.

He recommended to keep pushing the girl to look like she is having fun.

Slicks are the pages handed out at the AVN expo and typically you will list all of your videos here.

He gave some useful industry related websites:

  • howtomakeadultvideos.com — a 3 day class
  • davecummings.com — speakers site
  • ladirectmodels.com — major talent agency
  • goldstarmodeling.com — major talent agency
  • worldmodeling.com — long-time talent agency
  • freespeechcoalition.com — adult industry trade organization
  • aim-med.org adult health care testing
  • adultfyi.com — news and gossip
  • lukeisback.com –news and gossip
  • gfy.com — information forums
  • justblowme.com — information forums
  • adultdvdtalk.com — message forum with talent / public / insiders posting
  • aebn.com — vod site
  • hotmovies.com — vod site
  • gamelink.com –vod site
  • dbldistributing.com — film making wholesale supplier
  • ynot.com — adult resource site
  • xbiz.com — adult film news
  • avn.com — adult film news

He gave an artist agreement and release example here:

Adult Artist Agreement and Release

Adult Artist Agreement and Release

Designing Effective Adult Websites

Thursday, June 25th, 2009

Overview
Kevin Godbee with web 3.0 internet consulting gave a seminar on designing effective adult websites at Cybernet Expo 2009. This is a summary of his talk.

WordPress design
He covered all the obvious bases like defining the purpose of your site. Covered wordpress as a CMS and how good it is (AdultSEOblog is built on wordpress…and I am blogging in wordpress right now…he is definitely right…drupal as a CMS is a pain).

Formatting
1200 pixels wide is his design standard for width, which is wider than the norm. Looking at web analytics data, we can see traffic on our clients sites are 90%+ 1000 pixels wide, so you are not alienating alot of users by following this. We usually recommend 960 as a norm so you are not pushing away the large number of users that are still on 1024. We are beyond the days of 800×600. Those users are going to be used to a little scrolling anyway.

He recommended putting the legal text in graphics for search engines so it is not spidered. We also usually exclude these pages using the robots.txt file so that the page load time is not affected. Mentioned using an iframe for legal text on a warning page as a way to exclude this content from spidering.

Ajax
Talked about Ajax for popping up photos. We also use Ajax with success for putting text over images that is stylized. Ajax is really cool technology that we use extensively for our clients.

Adult SEO tips
He gave some very basic SEO tips. See our Adult SEO Guide for some really good tips in this area.

Brazzers.com was recommended as a good example of a quality site that has modern search functionality.

Content
He recommended high frequency of updates and multiple methods to search through content.  He said that content is king and you should not design for SEO.  One point on this is that it is important to form a well done domain development plan with a directory strucutre and architecture that incorporates professional keyword research.

Ecommerce
Kevin Goodbee mentioned that generally informational sites rank better than ecommerce sites.  I would give a note that ecommerce site can easily rank high with the large number of products if the descriptions are good and you have great content about products.  With 600 products and a good directory structure, you have 600+ pages which is a nice starting point.   As a company,  adultseoblog has alot of experience with ecommerce and one key choice is your platform.  We have tested most of the major ecommerce platforms and can give some good advice in this area.

 
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